I read an article about people searching online for favorite items no longer in stores. Paying big money if they are lucky enough to find them. I have suffered the loss of so many small pleasures through the scourge of “discontinued.”
I still think fondly of Burny Bros. cinnamon toast bread. There was a time when Burny Bros. Bakeries were everywhere in Chicagoland. Heinemann’s too. (Heinemann’s has a small afterlife at my local Jewel.)
Long gone from my neighborhood, I was delighted one day to see the familiar Burny Bros. sign as I was walking in the loop. When I asked for a loaf of my favorite bread, the clerk said: “That’s been gone for years. When the bakery was sold to those big shots, it was the one recipe that the family held on to.”
So now, I imagine somewhere one of the brothers or a descendant is popping a loaf into the oven. I can smell and taste it even now.
Burny Bros. cinnamon toast bread is discontinued, but it is still alive in your memory.
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