Sunday, April 16, 2017
No is Not Enough
I saw a video of Naomi Klein on Facebook. She was talking about "brand jamming." She referred to a book she wrote years ago, No Logo, where she explains that if a brand is designed to convey a certain image or message, the alternative message can be just a powerful. For example, Nike was damaged so severely by sweat shop images that it had to change its policies. ( I know you're thinking right now that United Airlines inflicted the brand jamming directly upon itself.)
Turning her attention to Trump, she says he is an ideal candidate for brand-jamming because brand means everything to him. She has a lot of ideas on how to make the Trump name toxic wherever it appears.
Naomi Klein's brand is super intelligent creative thinker who can lead us to some innovative actions. At a time when the brands of diversity, empathy, and community have been jammed almost to oblivion, she is worth listening to.
Her new book is No is Not Enough.