Normally I wouldn’t be interested in reading a New Yorker article about Martha Stewart, but when I saw it was written by Joan Didion, I immediately became interested. I thought that Didion would write some unique and thoughtful takedown of Stewart. That was lazy thinking. Yes, she gives us something novel, something important to chew on, but it is never dismissive.
The enormity of Stewart’s empire is well described. Didion understands that it is not just about “elevating the role of homemaker” as Stewart likes to say. Didion does what she usually does as she explains Stewart in the annals of American capitalism.
The other female phenomenon that came to mind, of course, is Oprah. I don’t think she inspires as much parody or criticism, but maybe it’s out there and I don’t keep tabs. Or, maybe I've even avoided it because I like Oprah more than Martha.
I hope I don’t find out that these two capitalists are sheltering their money, paying off politicians or sending rockets into space. If that happens, I’ll wait for Joan Didion to explain.